LinkedIn’s business community consumes a range of professional content from industry news and expert advice to professional learning, peer insights and recommendations. Here goes… #1 Thought Leadership and Improved Authenticity But what are the benefits of LinkedIn marketing for brands? This is the stuff you really need to know in order to justify a LinkedIn marketing strategy and budget. Benefits of LinkedIn Marketing for Brands Here at Contentworks, we’re all about matching brands to demographic-relevant platforms and developing an effective strategy. So, if you’re targeting millennials, this is the platform for you. Data from January 2020 shows that 61% of LinkedIn users are between 25 and 34.LinkedIn also operates in 24 languages for your convenience. There are over 211 million users in Europe and 179 million in Asia Pacific making this a great platform choice for global enterprises. While the US is LinkedIn’s biggest market at 167 million users and growing, it has gained global traction.That’s more than double the average open rate for email campaigns which typically sits around 21.3% according to MailChimp’s data. Sponsored InMail has an average 50.2% open rate.Crazy, right? Basically, if you decide to go down the LinkedIn marketing ad route, your outreach is likely to be substantial. An ad on LinkedIn can reach 12% of the world’s population.You need to keep up with trends, be where your competitors are and make a name for yourself within the business community.
This means by being on LinkedIn, you can appeal directly to those that have the power to interact with your brand.
4/5 people on LinkedIn drive business decisions.LinkedIn is the largest global community of business professionals.Here are the most relevant Linkedin stats that’ll prop you up in any marketing meeting. You might be looking to convince the CEO that LinkedIn is worth your time or justify social media spending on this platform.
LinkedIn Marketing Stats Your Business Needs to Know So let’s talk LinkedIn Marketing – How We Get Clients Noticed. But how can you propel your brand into the spotlight? As a content marketing agency working with clients across multiple verticals including finance, we love LinkedIn marketing. With 675 million monthly active users and a revenue growth of 24% in Q2 2020, LinkedIn’s got some swag. Still think LinkedIn is ‘just’ a recruitment platform? Then you’re probably missing out on some juicy LinkedIn marketing opportunities.
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